Reddot is one of the three greatest design awards in the world, along with IF and IDEA, as well as an important opportunity to connect design and business. Accordingly, the products selected for reddot are required to have a great practical value, in addition to the pleasing design. Only 10% of the contestants are selected to be awardees, and the prizewinning products are allowed to make use of the reddot design certification mark. Every year, the prizewinning products are published in the “Red Dot Year Book”. It is an excellent guidebook for market trends, along with the “Showcase Book” published by the IF Award.
|Lightskin Bicycle Tail Light
red dot award: product design 2010 red dot
evergreen I&D, Geochang, Korea
In-house design :
Jaeyong Lee, Minjung Yun